Vince Usher and Adam Ferrier
Opinion
31 March 2022
•
While the commissioning of qualitative and quantitative research is clearly important, the role of the focus group in creative development and evaluation is questionable, argue Vince Usher, Lead Brand Thinker and Adam Ferrier, Chief Thinker/Founder of Thinkerbell.
About Vince Usher and Adam Ferrier
Vince Usher is Lead Brand Thinker at Thinkerbell and Adam Ferrier is Chief Thinker and Founder of Thinkerbell.